The objectives of a stakeholder analysis are to identify all relevant actors that can contribute to the elaboration and implementation of your plan and to assess their level of engagement and interest in order to develop an effective communication and engagement strategy.

The figure below can be used to assess the level of engagement required with the identified stakeholders. The commonly used parameters are the level of interest and level of influence of the stakeholders.

The stakeholder matrix presented below gives an indication of the engagement strategy that is useful for each group of stakeholders .